NC State MBA 590-005

October 19, 2010

Reuters’ Editor-in-chief reflects on impact of social media

Filed under: Facebook,social media,Twitter,Uncategorized — Lisa Batts @ 9:02 pm

Wow, the Editor-in-chief at Reuters does a fantastic job of describing how social media has and is impacting journalism.  He understands some of the principles that we’ve discussed in class…such as being able to give up control.  In fact, not only does he allow ‘giving up of control’, he embraces it.

http://blogs.reuters.com/reuters-editors/2010/10/15/changing-journalism-changing-reuters/

My favorite quote from the article:

The great press critic A. J. Liebling wrote that freedom of the press belongs to the man who owns one.

(more…)

September 18, 2010

Diaspora – An open source alternative to Facebook (the platform)

Filed under: Facebook — abickell @ 12:47 pm
Facebook is really two things: a social network of individuals and a platform that enables it.  These two aspects are inextricably linked in Facebook’s case, they have exclusive control of your Facebook profile, who you are friends with and how, when and under what conditions you access it.  If Facebook were to create a policy, technology, ad campaign or color scheme you didn’t like you are free to leave Facebook, but in the process you leave your social graph behind.  When it comes down to it, Facebook owns your social graph.  Diaspora (terrible name) is an open source project aimed at decoupling the social network platform from the social network itself and is focused on privacy and individual control.  It aims to be much more of a federated system of independent small social networks that can be linked together by users and done in a secure fashion.  This approach has two great things going for it:
  1. It provides a platform for niche social networks to develop with their own distinctive personality while allowing integration with other social networks.
  2. With the project being open source, technology issues of privacy and security are quickly solved by the community of developers
The major hurdle Diaspora has is the massive inertia of Facebook.  To the vast majority of
Facebook users, it satisfies their needs and concerns of privacy and lock-in are just not at the forefront of their minds.  Right now, Facebook is the social networking juggernaut and to a large degree to be part of the social media landscape means being part of Facebook.

September 15, 2010

Dilbert gets a Social Media Marketing Manager

Filed under: Facebook,social media,Twitter,Uncategorized — chrisarn77 @ 11:26 pm

I didn’t want you to miss Dilbert’s first experience with his new Social Media Marketing Manager. Too good to pass up for a Monday morning. Hope you enjoy.

Use Outlook Social Connector to “increase productivity”

Filed under: Facebook,Social Networks,Uncategorized — Candace Reynolds @ 5:35 pm

Visual of Outlook window People Pane

I got an email advertisement from Microsoft for their Outlook Social Connector. This tool allows you to see updates from your contacts’ social networking sites in your inbox, supposedly making you more efficient and productive.  Before this class I would have deleted this message without giving it a second look, but with my new heightened interest in social media, I thought I’d give it a try.

I downloaded the connectors for Facebook and LinkedIn to see what happened. Within a few minutes, I could see that my productivity at work was taking a nose dive. I was clicking through emails to see who I was connected to and what they had on their profiles. Then I’d see something interesting and click on it to open Facebook/LinkedIn and get more details.

I do think this could be useful to see the email conversations or meeting requests for a person all in one place, but the social media tabs were just distracting (although fun).

I still have the connector installed, but it is minimized so I don’t see new social media content every time I click on an email message. While it is cool to have everything in one place, I think I’m going to keep the world of social media away from my Outlook for now.

Social media is fun outside of work and can certainly be used to build your professional network, but at least for me it’s distracting at work. Does anyone else have experiences/ideas around social media sites like Facebook and LinkedIn actually increasing productivity in a work environment?

August 23, 2010

As Drug Marketers Embrace Social Media, FDA Mulls New Rules

Filed under: Facebook,NCSU,social media,Social media campaigns — chrisarn77 @ 3:55 pm

I ran across this story after hearing Rick’s introduction and his company’s hesitation to use social media to interact with patients.  Novartis recently released a Facebook widget to promote the benefits of a Leukemia drug.  The FDA forced Novartis to pull the widget since it did not provide enough information regarding side effects.  This article also points out the FDA is far behind the social media curve, but plans to release social media rules by year end. Any ideas on how to legally promote medicine through social media? “Smells” like a MBA 590 group project ; – )

http://www.npr.org/blogs/health/2010/08/12/129160626/facebook-tasigna-novartis-fda-warning-letter

October 21, 2009

According to recent survey, 54% of U.S. workplaces block social networks

Here is a press release from Robert Half Technology on a survey about companies and social networks.  Saw a story on this in Sunday’s N&O and thought it a worthy topic for discussion here.   Some good tips about employee use of social networks – common sense – but many need to be reminded about common sense!  I do wonder what type(s) of workforces were dominant in the companies that forbid social networking completely.  Also, what policies do these companies have about using the Internet overall?  What is different (time-wise) about using a social network and  reading a blog, or sports commentary or  a news story or shopping online? 

Some questions for you – how  – if at all – do you think future survey results might change?  What types of companies do you think should be most controlling about social networking at work? Most lenient?  Why?  Should a company differentiate among social network sites? (LinkedIn vs. Facebook, …)

Here is the information – your thoughts?

“MENLO PARK, CA — Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.

The survey was developed by Robert Half Technology, a leading provider of information technology (IT) professionals on a project and full-time basis, and conducted by an independent research firm. It was based on telephone interviews with more than 1,400 CIOs from companies across the United States with 100 or more employees.

CIOs were asked, “Which of the following most closely describes your company’s policy on visiting social networking sites, such as Facebook, MySpace and Twitter, while at work?” Their responses:

Prohibited completely   54%
Permitted for business purposes only   19%
Permitted for limited personal use   16%
Permitted for any type of personal use   10%
Don’t know/no answer      1%
    100%

“Using social networking sites may divert employees’ attention away from more pressing priorities, so it’s understandable that some companies limit access,” said Dave Willmer, executive director of Robert Half Technology. “For some professions, however, these sites can be leveraged as effective business tools, which may be why about one in five companies allows their use for work-related purposes.”

Willmer cautioned that employees should always exercise good judgment, no matter how lenient their company’s policy. “Professionals should let common sense prevail when using Facebook and similar sites — even outside of business hours,” he said. “Regrettable posts can be a career liability.”

Robert Half Technology offers the following tips for protecting your professional reputation when using social networking sites:

  • Know what’s allowed. Make sure you understand and adhere to your company’s social networking policy.
  • Use caution. Be familiar with each site’s privacy settings to ensure personal details or photos you post can be viewed only by people you choose.
  • Keep it professional. Use social networking sites while at work to make connections with others in your field or follow industry news — not to catch up with family or friends.
  • Stay positive. Avoid complaining about your manager and coworkers. Once you’ve hit submit or send, you can’t always take back your words — and there’s a chance they could be read by the very people you’re criticizing.
  • Polish your image. Tweet or blog about a topic related to your profession. You’ll build a reputation as a subject matter expert, which could help you advance in your career.
  • Monitor yourself. Even if your employer has a liberal policy about social networking, limit the time you spend checking your Facebook page or reading other people’s tweets to avoid a productivity drain.

About the Survey
The national survey was developed by Robert Half Technology, a leading provider of IT professionals on a project and full-time basis, and conducted by an independent research firm. The survey is based on more than 1,400 telephone interviews with CIOs from a random sample of U.S. companies with 100 or more employees. In order for the survey to be statistically representative, the sample was stratified by geographic region, industry and number of employees. The results were then weighted to reflect the proper proportions of the number of employees within each region. The margin of error for this study is +/- 2.6 percent at the 95 percent level of confidence.

About Robert Half Technology
With more than 100 locations worldwide, Robert Half Technology is a leading provider of technology professionals for initiatives ranging from web development and multiplatform systems integration to network security and technical support. Robert Half Technology offers online job search services at www.rht.com.”

October 12, 2009

Brands Seek Fans on Facebook

Filed under: Facebook,Social Networks — Claudia Kimbrough @ 6:27 pm
Tags: ,

Here is Adweek article on brands that have scored and not scored using Facebook. What do you think? Agree with their choices? Any others to add?
Brands Seek Fans on Facebook

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