NC State MBA 590-005

November 1, 2010

Guerrilla Marketing 2010

Filed under: guerilla marketing,social media — Claudia Kimbrough @ 3:37 pm
Tags: , ,

Guerrilla Marketing 2010.

This article from Brandweek is a good look at impact of social media on guerrilla marketing and has some really great examples. I especially like the example about the Museum of Science and Industry in Chicago – a favorite place when living in Hyde Park.



  1. Facinating! It’s not a new concept to have people on display for art, but this is different because the art object reflects on the experience live via social media.

    I wonder if the winner gets a tv or is allowed to have guests over. I think it would be too quiet at the museum at night! I too would want to visit the WW2 sub for a night!

    Comment by cnkras — November 2, 2010 @ 1:26 am | Reply

  2. The Dr Pepper story was hilarious! I had a similar reaction as to the Molson case – what where they thinking??

    Comment by Liane Julianello — November 3, 2010 @ 9:06 pm | Reply

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