If you want a wonderful example of how NOT to do social media, hop on over to the eMusic Facebook page today and check out the angst emanating from their customers. First they gave their subscribers 48 hours notice that they’re dropping some of the greatest indie music labels in the world (Matador, Merge, etc.). Then they set up an app to help their customers pressure the labels into renewing the very same unfavorable deal they are escaping.
http://www.facebook.com/eMusic?ref=mf
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