Interesting blog post about a recent social media effort from the Gap - giving away free jeans to people who check in at the store with Facebook Places. They are obviously experimenting with how to use social media, but I don’t know that Facebook Places adds any additional value. It will be interesting to see if they have more Places promotions.
http://trendpost.blogspot.com/2010/11/gap-retail-social-media-pioneer.html
Details from Gap’s Facebook page: http://www.facebook.com/gap#!/event.php?eid=159056334132258&index=1. Looks like they regularly post promotions for their followers. I don’t currently follow any retailers, but I might have to see if others offer social media promotions.
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Candace, I’m like you, I don’t follow any retailers in social media, but I’m thinking that I should. I certainly am on alot of retailers email lists and never pass up a good coupon.
Comment by cnkras — November 17, 2010 @ 12:19 pm |